When the product, websites deals with repetitive tasks, it's hard to keep users excited about it. That's where UI comes into play.

What is UI Design?

On a website, web or mobile app, humans constanly interact with multiple elements. While a good UI (User Interface) ensures that user is able to do his/her task without being lost, UX (User Experience) ensures that the design is intuitive and evokes the right emotions and empowers the user. User engagement happens when UI & UX work together.